For this project, I reimagined a piece of vintage packaging as the foundation for a modern makeup brand concept due to my affinity for beauty. Inspired by the elegance of the original typography shown below, I envisioned a beauty line that felt timeless yet forward-thinking with clean ingredients. I studied the vintage design closely, then updated the layout, refined the type, and curated a soft, current color palette. The goal was to preserve the nostalgic essence while translating it into a sleek, market-ready identity that could stand out on today’s shelves. This project allowed me to blend storytelling, branding, and design into one cohesive vision.