With this project, I developed the full visual concept for a restaurant—from brand personality to menu design. I focused on creating a distinct vibe that would inform every detail, from the logo and color palette to the typography and menu layout. The goal was to craft an atmosphere that felt cohesive, immersive, and memorable—where every visual touchpoint told a consistent story. This project allowed me to merge strategy with style and thus was born: Polanco, an upscale Mexican restaurant concept designed to bring the refined elegance of Mexico City's Polanco district to California. Drawing inspiration from the neighborhood's sophisticated ambiance and culinary excellence, I developed a cohesive visual language that encompassed logo design, color palette, typography, and menu layout. The goal was to create a dining experience that feels both luxurious and inviting, seamlessly blending traditional Mexican elements with contemporary design to resonate with a Californian audience seeking authenticity and style.